Businesses that advertise themselves as “The Lad” in ads in newspapers, magazines, magazines and the Internet are facing a steep decline in the popularity of their services.
In a sign of the demise of traditional business, the commercial advertising industry’s sales declined by almost half in 2017, according to the latest available data from the National Association of Commercial Advertising Associations.
The association, which represents more than 1,000 commercial ad agencies, says the drop was more than double the industry average of 3.3 percent in 2016.
“We are seeing a lot of the same trends as the ad industry, particularly in the retail space,” said Mike Kopp, president and chief executive officer of the association.
“The advertising industry is getting smaller.
It is very difficult for an agency to attract people and retain them.
We are seeing an industry that is shrinking.
That’s the bad news.”
In addition to declining business, there is growing concern about the advertising industry as a whole.
A growing number of consumers are rejecting the traditional advertising model, and traditional advertising is seeing fewer ads in the media and online, said John Kopp of the Advertising Standards Council of America, an industry group.
The association’s annual report shows the number of ads in all the print, online and television markets dropped by more than a third in 2017.
A quarter of the ads were not in print.
There was also a 15 percent drop in online ads, which is a reflection of people abandoning traditional advertising.
Kopp said there are two big trends affecting the advertising business: One is that advertisers are becoming more self-disciplined and disciplined businesses, and the other is that they are not being as innovative and innovative as they used to be.
He noted that in the 1980s, traditional advertising was driven by advertising creatives and professionals who were trying to generate a revenue stream.
Those days are long gone.
Koff said the industry is trying to figure out what to do about that.
He also said there is a real need for better training and better tools to make sure agencies are getting the job done.
Commercial ad agencies have seen an erosion in their revenue, with a decline of more than half in the advertising market last year.
But Kopp said the decline in ad revenue can be offset by the fact that advertising is more accessible to consumers.
“It is a business,” he said.
“It is not a hobby or a hobby hobbyist.”
According to Kopp’s report, commercial ad revenues were down about 3.2 percent in 2017 from 2016.
The agency said the advertising loss has been driven by a drop in traditional ad revenues, particularly those generated through digital media, where digital advertising has risen in popularity.
Kopp pointed out that ad revenue from print and TV, both of which are used in the ad world, declined by 7.3 to 10.4 percent last year, the same amount as they were in 2016 and a nearly three-fold increase over the last decade.
“The ad industry is experiencing its worst year since the 1920s,” Kopp added.
“There is a growing recognition that traditional advertising has failed.”
A number of commercial advertising agencies said they have seen a drop off in their advertising clients as well.
According to the association’s latest report, only 5.4 of all the agency’s ad clients are still using traditional advertising, down from a high of 23.5 in 2017 and 28.2 in 2015.
A number of the agency clients are also finding themselves more vulnerable to online ad fraud, said Kopp.
“Our clients have to get a better sense of who they are and what they are doing,” Kops said.
“If you have a client who is a bank, you know they’re in a very safe position, because they are getting that money through traditional advertising.”
But there are also new ways for agencies to make money through online ads and through social media.
There is a need for advertising companies to make more money through digital advertising, said Steve DeAngelo, president of the National Advertising Alliance.
DeAngelo said online ads are growing faster than print and television advertising, but there is no data to indicate they are the only way for agencies.
The commercial advertising association also has been seeing a drop-off in traditional media sales, with the association reporting an overall decline in media sales of 5.7 percent.
Koff said many of those declines are coming from print media, especially the big three news organizations, which are facing their own struggles.
DeAngelo also said digital media is a huge growth driver, and many agencies are seeing their digital advertising revenue decline.
The National Association estimates that digital advertising accounted for about 2 percent of the total revenue for the commercial ad industry last year and is forecast to grow to 3.1 percent by 2021.