Commercial Affairs is the new commercial department in Apple.
This week the company rolled out a campaign that makes the iPhone’s newest generation of iPhones a commercial powerhouse.
In the campaign, a narrator describes the iPhone as “a machine for personal enrichment.”
He says that this is the “most important phone in the world.”
The ad then turns to the iPhone, showing a number of ads that play in succession.
The first ad shows a man with a baby on his arm, holding a baby-size iPhone 7, and the next ad shows an iPhone 7 Plus, with a camera lens attached to its screen.
The narrator tells the audience that the iPhone “makes personal enrichment and personal wealth” and that “the best part about it is you don’t have to buy anything.”
Another ad shows the man holding the iPhone and says that he’s “making a lot of money on the iPhone.”
The narrator says that “it’s the best smartphone ever made.”
The ad concludes with a message: “The iPhone is the best phone ever made.
You deserve the best.”
Apple didn’t immediately respond to Ars’ request for comment on whether the ads played in the same order as the other ads.
The new commercial, which will run in the United States and Canada, is part of Apple’s ongoing effort to appeal to millennial consumers, many of whom were more interested in watching videos and playing games on their smartphones than spending money on premium phones.
The iPhone 7s and 7s Plus are priced at $999 and $1,499 respectively.
According to a new study conducted by digital media research firm eMarketer, a majority of iPhone 7 users also plan to buy a premium smartphone next year.
While the ad campaign was released on Wednesday, Apple has not announced any major new announcements for the smartphone or its next-generation product.
Apple CEO Tim Cook has previously said that the next-gen iPhone will be released “shortly,” but did not say when or what that would be.