How to read a commercial ad – Part 2

In Part 1, we discussed how to read commercial advertising.

This article is intended to help you better understand how to tell the difference between commercial and non-commercial advertising.

For example, what is a commercial advertisement? 

Commercial advertising refers to the marketing of goods or services that are advertised as being available for purchase and delivered to a particular location.

It can also refer to commercial advertisements in the media that are produced by organisations, such as local newspapers, for example.

Non-commercial advertisements are advertising that is made available for free and does not contain any kind of advertising, such that it does not appear in any advertisement that would normally be advertised in the same way. 

Commercial advertising is used to advertise for goods or for services such as cars, apartments, houses or anything else that is advertised as available for sale or to be bought. 

In order to identify a commercial advert, you must be able to identify which part of the commercial advertisement is commercial.

The commercial advert itself may contain no specific language, for instance, it may simply tell you that the product is available for rent, or it may be an advertisement for the sale of a particular type of property, such a house, for sale in a particular locality.

You can also recognise a commercial advertising advert when the ad itself tells you the type of product or service that is being advertised. 

You should also be able identify the commercial advertiser, which may be a corporation or individual, because these organisations have a commercial interest in the product or services advertised.

In addition, you should be able tell whether an advertisement is non-profit, non-for-profit or for-profit. 

Non-commercial advertorials Non commercial advertising is often labelled as non-marketing, noncommercial and noncommercial advertising, or non-revenue-generating, and is therefore not subject to the restrictions on advertising in the Advertising Act. 

The non-advertising, non‑marketing and non‑revenue‑generating aspects of advertising fall into two main categories. 

A commercial advert is generally non-profitable, for which advertising does not need to be shown on the front page of a newspaper or online, and commercial advertising is made available to the public in which advertisements are placed for free or at no cost. 

To determine if a commercial ad is non‑commercial, you need to compare the advertorial to the advertisement that it is an alternative to.

Non commercial advertising advertisements are made available to the public at no charge, but can be paid for through advertising in a newspaper, radio or television station, or through advertising in magazines, newspapers or other publications. 

If the advertisement is in a commercial newspaper, television or radio format, then the advertising is not commercial advertising, and you should not use it as the basis for advertising in any newspaper or radio publication. 

This is because the advertisement should not be a product of the advertiser or the advertising firm, and should be made available only to the general public. 

It is also important to remember that a commercial is an advertisement that is available to a specific audience, not just a specific location. 

For example, a newspaper advert that says “Here is a good deal for the first time sale, but only if you buy it for less than the advertised price”, or “Here is an affordable price for a car for the day” is not a commercial, since it does no direct marketing. 

As a result, if you see a commercial in a tabloid newspaper, you do not have to pay for it, because the advert is available at no expense to you. 

Some newspapers may also have a ‘commercial’ section. 

But if the ad contains no specific terms or conditions about what the advertisement will be for, or the offer is made to be used as a discount, it is not considered to be a commercial. 

An advertisement is not advertising for the purpose of selling or giving away the product that it advertises.

The ad does not ask you to buy or give away anything, so it is a non-disclosure advertisement. 

While non-competition is not an element of non-advertiser advertising, it can be an important element if a particular advertiser has a significant interest in a product or brand. 

Examples of non commercial advertising include: a company advertises for a particular product, such an appliance, which is not available in the market; a television advertisement, which tells you to look out for the latest movie or television series; an advertisement to promote the new movie or TV series; a newspaper advertisement, for a new or rerun of a programme; and an advertisement in a magazine, newspaper or other publication.

It is not always possible to identify all non-non-commercial advertisement, as the advertisers may not always be aware of the terms of the agreement or the restrictions that apply to them. 

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