The NFLPA released its latest position paper on Monday.
In it, it outlined how the league would be more proactive in helping players in commercial situations.
The NFL is considering how to handle the “saturation of the commercial environment,” with its top officials, players and teams having to be more engaged in a way that makes sense for them.
It says the league is looking into ways to help players “develop and hone their commercial skills.”
The NFL will also be looking at ways to “reduce the number of instances of player contact during the commercial period” and how to deal with “players who are involved in the promotion of the game or other commercial activities.”
The paper says the NFL is also looking into how to prevent “satellite broadcasting of games, as well as the sale of advertising space in the online marketplace.”
The union’s position paper is part of a broader push by the NFLPA to create more consumer awareness about the NFL and the role of the players.
The union says the recent Super Bowl ads were “clearly aimed at boosting ratings for the NFL,” with the league “not doing enough to ensure that its players were fully engaged in the NFL experience.”
The issue was highlighted in the release of the position paper, which also notes that the league has been slow to adopt a “more holistic approach to its commercial affairs strategy.”
The position paper includes several examples of players having a problem with commercial affairs.
Players are asking for more money to help pay for personal travel and the NFL said it “may have to adjust the salary cap” if it wants to have enough revenue to support the salaries of the NFL Players Association’s leadership.
And the position papers highlights the need for the league to look more closely at how it deals with players’ personal life and the way the league handles “a player’s privacy” when he or she is playing the game.
The latest NFL position paper comes amid a major shakeup at the league.
The league announced it was changing its television contract with CBS, which was in place for 25 years.
CBS’ deal runs through 2020.
It also agreed to give up its rights to the rights to air the NFL Network, which the NFL also has.
The CBS deal will allow the league and its teams to air games live, and the network will be renamed the NFLN.