Commercial Affairs New Jersey has launched the JBOP company, which will provide a business opportunity to the state’s commercial businesses.JBop is a marketing agency that will assist in the marketing of JBAC products and services in New Brunswick and surrounding areas.
It will be based in New Bern and will be managed by the JBs Commercial Affairs team.JBs Commercial Activities will be led by John R. Scholten, president and chief executive officer.
The team includes the company’s CEO and two directors.JBS has been a long-time partner of the JBS Corporation, which manages the New Brunswick, Cumberland and Sussex counties.
It also manages the Middlesex County Regional Transit Authority.
JBS is also a member of the New Jersey Board of Education.
In 2016, the state invested $8.8 million in the company, including the development of an online marketplace that will help commercial businesses sell JBAT products and provide information on the JBC’s commercial operations.
The company will have two main business units: JBBOP Marketing, which is responsible for providing marketing services to commercial businesses; and JBAM, which provides business development and marketing services.
JBAMP will also manage a variety of other services, including training and consulting services.JBMG is the state-owned bank that will provide direct banking services to the commercial sector.
It has been instrumental in helping New Brunswick’s commercial and business sectors expand and grow.