A new strategy for British Commercial Media (BCM) could be a “game changer” for the country’s future commercial strategy, according to its chief executive, Ian Brown.
Brown, who recently became chairman of BCM’s digital team, said the new strategy would help drive commercial growth and the launch of digital products.
He told the Financial Times: “The digital transformation of the commercial world is happening.
“I believe it will be the biggest digital transformation in the commercial industry and we need people to be agile.” “
Brown added that he believed that BCM would continue to grow over the next three years, but said that the focus was now on growth, not “the future”. “
I believe it will be the biggest digital transformation in the commercial industry and we need people to be agile.”
Brown added that he believed that BCM would continue to grow over the next three years, but said that the focus was now on growth, not “the future”.
Brown said that digital products could help BCM increase its sales and revenue by a further $1bn per year, and by 2026 BCM could be profitable.
Brown said BCM was currently operating at a loss, but that he expected the company to eventually recover that loss, and said he believed BCM will be profitable in the medium term.
“If we can’t get our business to grow, it’s a real challenge for us,” he said.
Brown also said that BCL, which will be sold to a US company, could be acquired by another private equity group. “
We need to go out and sell products, we’re going out and selling products and we’re getting a very good return on the investment.”
Brown also said that BCL, which will be sold to a US company, could be acquired by another private equity group.
“It could be an acquisition or a spin-off,” he added.
Brown also announced plans to increase BCL’s focus on its digital products, including the introduction of a new mobile app.
Brown revealed that the company had been in discussions with the Australian government, which has expressed interest in BCL.
Brown is the first person to lead a British company that has been bought out by a US private equity firm.
“In the last six months, we’ve seen a significant increase in BCM revenue growth,” he told the FT.
“That’s in part because we’ve gone from a loss of $1.1bn to $3.5bn in revenue per year.”
The new strategy will also include the creation of a “Digital Enterprise Services Group” to help the company become a digital media hub, with BCL being responsible for the “digital operations and marketing”.
Brown also revealed that BCl was to begin work on a new digital portfolio.
He said that he wanted the company’s digital services to be “transparent” to allow users to “see what’s going on and know what’s being said”.
Brown revealed the plans to expand BCL into the US market, with the launch planned for later this year.
“From here, I’m looking to the future and what will be in the future,” he concluded.
BCL has been in talks with several major American media companies about buying it out.